Meta Ads Strategy Boosts Revenue & Sales Despite iOS 14 Challenges

JumpFly, Inc. - July 19, 2022

THE CHALLENGE:

When Apple’s iOS 14 update rolled out in 2021, it drastically reduced tracking visibility on Meta platforms. For Name Bubbles, this meant growing uncertainty about whether their sales were truly driven by social advertising. As attribution became murky, the brand hesitated to invest further in Facebook and Instagram campaigns without proof of performance.

THE APPROACH:

To get a definitive answer, we designed a controlled experiment. Working closely with Name Bubbles, the JumpFly social team paused all Meta campaigns for a test period. This “dark period” allowed us to isolate the impact of paid social on overall revenue and site traffic.

• Pause Date: March 17, 2022
• Planned Duration: 2 weeks
• Goal: Measure changes in sales and traffic without Meta ads running.

THE RESULTS

The impact was immediate:

• Revenue dropped 31.05%
• Site traffic fell 27.80%
• $15,926 in revenue lost during the pause period

Due to the significant decline, campaigns were restarted after just one week (March 23, 2022). Within days:

• Revenue increased 21.45%
• Site traffic rose 15.98%

Since partnering with JumpFly Paid Social, Name Bubbles has achieved:

• +74.49% overall revenue growth
• +30.03% increase in goal completions

“Name Bubbles is a great example of looking at the bigger picture. Showcasing that although visibility may be limited, social ads are powering sales and contributing to the overall success of the company.”
– Stephanie Shaw, Paid Social Director

Meta Ads Strategy Boosts Revenue & Sales Despite iOS 14 Challenges