Meta Campaigns Cut Cost-Per-Purchase with Infomercial-Style Video Ads

JumpFly, Inc.

Client: The Whistling Kettle — Specialty Tea Retailer

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The Challenge

The Whistling Kettle wanted Meta ads that went beyond clicks to create a real connection with potential customers. Standard creatives weren’t fully capturing the brand’s personality or inspiring purchase intent.

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The Approach

I led a creative pivot to a retro, infomercial-style video ad—complete with playful humor, nostalgic design elements, and mobile-friendly overlays. This style highlighted the brand’s best-selling teas while delivering a clear, compelling call to action.

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The Results

Compared to the brand’s previous Meta ads, the new approach delivered:

• 42% lower cost per purchase

• Higher engagement, with more comments and reactions

• Increased organic reach from audience shares and interactions

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“Creative storytelling, especially when it taps into nostalgia, can significantly lower acquisition costs while strengthening emotional ties with your audience.”
— Stephanie Shaw

Meta Campaigns Cut Cost-Per-Purchase with Infomercial-Style Video Ads